COMBINING RESEARCH, EMPATHY AND CRAFT TO CREATE BRANDS THAT SPEAK TO THE HUMAN EXPERIENCE.

Hello, I'm Sofia Tsytkina. Nice to meet you.

I'm a creative lead, art director and designer based in Paris. Working independently after gaining invaluable experience with talented teams at Yango (innovative geospatial solutions) and Publicis and BBDO ad agencies, collaborating with clients including Google, Renault, L'Oréal, Mars and Heineken.

I'm passionate about building meaningful communication that works for business, with strengths in art direction, design thinking, and creative leadership. My work has been recognized with awards including Webby , D&AD, Eurobest, Epica, ADC, Golden Drum, The Globes, and Effie EU.

I'd love to collaborate with you and create something great together.